Nobody publishes influencer rates, so every brand negotiating its first campaign is bidding blind. Here is what creators in Bengaluru actually quote, and what the number on the invoice does not tell you.
Two things make this hard to research. Creator rates are negotiated privately, and the loudest public numbers come from national campaigns in Mumbai and Delhi that have nothing to do with a Bengaluru salon's budget.
These are ranges we see in and around Bengaluru, per deliverable, for creators with genuine local audiences. Treat them as a starting point for a conversation, not a rate card.
| Creator size | One Reel | Story set | What you get |
|---|---|---|---|
| Nano — under 10k | Often barter to modest fees | Usually bundled | High trust, small reach, local relevance |
| Micro — 10k to 100k | Mid three figures upward | Add-on to a Reel | The sweet spot for most local brands |
| Mid — 100k to 500k | Meaningful budget line | Priced separately | Reach beyond your neighbourhood |
| Macro — 500k+ | Campaign-level budgets | Rarely sold alone | Awareness, rarely direct bookings |
Rates move on more than follower count. A creator whose audience is 80% Bengaluru is worth more to a Jayanagar clinic than one with triple the followers spread across India. Category matters too — finance and health creators charge more, because their audiences convert and their liability is higher.
The creator fee is usually the smaller half of a campaign. What catches brands out:
In our experience the waste is almost never the creator fee. It is paying for reach that was never going to buy from you.
A restaurant in Indiranagar paying a creator with 200,000 followers, 70% of them outside Karnataka, has bought a nice-looking video and roughly 60,000 relevant impressions. The same budget across six micro-creators who actually eat in that neighbourhood would have filled tables.
Reach you cannot serve is not reach. It is decoration.
We do not publish an influencer rate card, and we are suspicious of agencies that do. The work scales with the number of creators, not with your business size — sourcing five creators for a salon launch is a different job from twenty for a product rollout.
What is worth knowing is how the money splits. Creator fees are billed at cost and shown to you. Our fee covers sourcing, vetting, briefing, negotiation, disclosure compliance and reporting. If an agency will not show you the creator's actual fee, ask why.
When influencer marketing is the wrong spend: if you have no way to convert the enquiries it creates. A campaign that drives 200 DMs to a business that answers WhatsApp twice a day is money set on fire. Fix the answering first, then buy the attention.
If you have never run one, do not start with a single expensive creator. Start with four or five micro-creators, one deliverable each, and treat it as research. You will learn which creator style your audience responds to for less than the cost of one macro post, and the winning format becomes your ad creative afterwards.
We run influencer campaigns for Bengaluru brands — finding the right creators, briefing them properly, and keeping the disclosure clean.
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